Good Day Skincare is a product line designed exclusively for men with the key insight that men prefer a simple solution to their daily regiment.
By using simple typographic identifiers with the understanding that your skin changes depending on the climate, temperature and season, I designed a line of skincare products. The idea is that men would select a product based on how his skin is feeling, i.e.: oily, mild, or dry. Each of these categories are clearly labeled on every product: moisturizer, facial soap and bar soap.
The design of the packaging were meant to be straightforward, clean and masculine. My inspiration for the packaging was derived from vintage apothecary brands like Old Spice and the original Kiehl’s.