Dana Tomic Hughes is the Principal of Yellowtrace. She studied Interior Architecture at the University of New South Wales and graduated with Honours in 2000. Since 1999, Dana has worked in a number of award winning Sydney architectural and design practices, including her most recent role as an Associate Director at Bates Smart.
As an experienced interior designer with a strong concept design focus, Dana continually pushes boundaries and her ability to translate the clients’ brand and vision has resulted in a number of successful innovative design solutions and distinctive interiors. Being both client and brief focused, Dana appreciates the importance of being able to capture each clients’ specific requirements. This combined with her cross sector experience across all project types, enables her to maximise the impact and function provided to any interior. Her rigorous approach, coupled with attention to detail remains at the forefront of all projects, throughout all phases of design, documentation and construction.
Dana’s ability to oversee the design output on a number of projects, lead teams, and lead clients through the design process is supported by a hands on approach. Through sketch plans and perspectives, ideas are progressed with the team and the client to initiate dynamic concepts that reflect the core values and personalities of the client.
Driven by her passion for great design and clever people, Dana writes and curates a hugely influential design blog (yellowtrace.com.au). Since it’s launch in January 2010, Yellowtrace blog has rapidly been established as a go-to online resource for design inspiration, with a loyal and growing army of readers across 6 continents and 165 countries.
Dana is actively involved in the local design community as a speaker at various events, contributing as a freelance design writer for publications, acting as a sessional lecturer and a guest juror at design colleges and universities in Sydney, and sitting on advisory panels for a number of local trade shows and design events.